It is no secret that traditional mass media
face numerous, potentially terminal perils today.
Media establishments everywhere, including
in the Caribbean, are being forced to consider changes to secure their
survival. Mergers, consolidations, capture, re-calibration, staff cutbacks, and
closures now scar our media landscape.
The Media Institute of the Caribbean (MIC),
of which I am a part, has been researching prospects for continued media
viability in the region and is not coming across very encouraging news.
In fact, tomorrow and Friday, the MIC will
host a hybrid ‘Caribbean Media Summit’ from its T&T base to discuss these
identical issues with perspectives from experts in North America, Europe, Latin
America, Africa, and the wider Caribbean.
It is hoped that current regional media
leadership, and other influential players in academia and public policy can
listen, learn, and act on rational observations and conclusions.
UNESCO notes that as many as 10% of the
world's media enterprises have closed in recent years, for reasons including
commercial non‑viability.
It is clear that such fragility resides
alongside longstanding threats of regulatory pressures, open hostility and
violence, and the more recent threat of far-reaching disinformation campaigns
in mortal combat against legitimate news sources.
Witness the social media deluge. Who is
being “influenced” by whom? How? And to what ends? There are big issues
associated with what is at play and what is at stake.
I am no advocate for regulation. This tends
to be self-serving and myopic. But I am for greater official attention to
management of an untrammelled marketplace. Some countries are pursuing
different actions when it comes to the “big-tech” players, for instance. Media
capture by powerful commercial/political interests are also evident.
Changed socio‑economic conditions, fast‑evolving technologies, market dominance by big‑tech multinationals, and generative artificial intelligence are all
being examined as major generators of stress on legacy media.
Also, importantly, there have always been
people and organisations who prefer these professional establishments not exist
in the first place.
Journalists are easy targets of public hate
and hostility, and media houses face vicious, unwarranted attacks when they
publish narratives some find objectionable, or not in keeping with their
individual convictions or belief systems.
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| Trinidad Express Newsroom 1986 |
Suddenly, as well - depending on commercial
and/or political standing - media “freedoms” are considered to be
disproportionately provisional upon delivery of broad social “responsibilities.”
Politicians in power become far more
efficient proponents of the responsibility dictum than when they first aspired
to office.
In thin Caribbean economies, state
advertising is consequently deployed to reward the compliant and withdrawn as
punishment for nonconformity. Paid and unpaid social media operatives
diligently engage campaigns to undermine and discredit the earnest work of
journalists.
The media do not stand alone. It’s the same
when it comes to awareness of human rights. Perspectives on rights shift easily
in accordance with power status.
Overnight, there is this transformation
which suggests little understanding and support in the first place.
I have witnessed more changes in heart over
the death penalty, for instance, than current adjustments in the weather
outlook by meteorologists - the turning points mainly being adjacency to
political power.
Today, Caribbean media face all of these
idiosyncrasies and more – most of them internal in nature and related to
adaptation consequent upon socio-cultural, technological, economic, and
political tides of change.
Through all this, it appears clear that
traditional structures and modi operandi cannot and will not withstand this
convergence of longstanding adversities and contemporary challenges.
Media closures in the Caribbean, including
Newsday in T&T, Stabroek News in Guyana, and a number of smaller operations
throughout the island chain and mainland territories of Caricom, prove the
point.
To me, the main loss from all of this is
the reduction in professional journalism. Media closures are not only leading
to fewer media enterprises that produce a wide variety of content, but
shrinkage in the number of people who practise the profession.
In the process, a desire for greater
diversity grows but is managed by a putative open market skewed by platform
preference, manipulative algorithm, and factors that are generally blind to
human judgment.
At the same time, claims for audience
attention are being leveraged by very influential actors who are legitimate in
their own right, but not in all instances committed to journalistic values.
We are not sure what the future holds. But
it is most likely not to closely resemble what obtained in years past. For
better or for worse.