The introduction of new information technologies to the communications industry
has significantly changed the media workplace and applicable business models. Worldwide,
media proprietors and managers are wrestling with new approaches to pervasive
and irreversible mass media phenomena.
One unfortunate outcome, for example, has been the shrinking
share of finances now being devoted to newsgathering and dissemination within
media organisations.
However, throughout the years, while some important modalities of production
and distribution have changed, the basic value systems driving the practice of
journalism have generally remained constant. What is different is the degree to
which the continued commoditising of news has influenced a standardising of
production values in the print, broadcast media and, now, online and social
media – the latter now ironically contributing to a virtual
“de-commercialising” of news and information.
Time-worn news values are also now increasingly being met by a standardising of
lower production values, facilitated by much faster, more pervasive, less
expensive means of transmission. The recent IPI Congress in Port-of-Spain
explored the challenge this poses to the traditional media industry and found
that a variety of successful and unsuccessful coping mechanisms are being
employed.
The ‘fit’ between domestic Caribbean media
outputs and international media content is now much more technically snug. This
not only facilitates the easier implanting of externally-produced content, but
the more efficient exporting of domestic material. I am not, in this respect,
impressed by xenophobic pronouncements on “rescuing” indigenous creative
content. Trinidad and Tobago
has much to gain because of open, liberal conditions.
This situation has clearly offered a variety of challenges and opportunities.
There is now a greater degree of multi-tasking and a resulting elimination of
some human tasks. The implications for journalism are also recognisable through
much more easily accessible non-indigenous content and the net negative impact
of multi-skilling in the production of both print and broadcast media products.
There is growing concern about authors’ rights in the face of changing relationships
between content-providers and media operators and the greater efficiency with
which news outputs can now move across national boundaries. Not much has
however changed with respect to work contracts in the traditional media and
their appropriateness in the new era is often questionable.
What remains clear, though, is that enhancing the production and flow of
reliable, journalistically-mediated, news and information to our societies can
considerably address concerns related to the strengthening of democracy and the
need for transparency in the conduct of public affairs. The free press, acting
in concert with open government can have the effect of instilling greater
degrees of confidence in the future. This certainly constitutes benefits way in
excess of clear challenges.
The Caribbean mass media are, however, no
newcomers to globalisation and the revolutionary nature of new technologies.
Newspapers were first established in the English-speaking territories as far
back as the mid 18th Century at a time when primary production for export to
European markets, under conditions of colonialism, dominated the socio-economic
landscape. Mediated information flows generally pronounced on the relationship
between productive capacity in the Antilles
and the state of a European market in the throes of dramatic change.
The Industrial Revolution had already begun to change the way Western
Europe conducted its business. In trend-setting Britain, the
drive to industrialise was fuelled in large measure by the availability of
captive markets for manufactures in the colonies and a state of relative peace
at home and in the overseas territories.
Newspapers provided a way of reinforcing a status quo which, by and large,
co-existed well with rapidly changing circumstances. They served as efficient
advertising vehicles for new products, reinforcing geo-political alignments and
ensuring the smooth flow of information between the colonial homelands and
their overseas operatives. So important was this role that by the mid 1800s,
there were more than 100 indigenous newspapers in the colonies.
Radio reached Caribbean shores in the 1930s and television in the 1960s, under
circumstances that were no less associated with the fact that the future of the
West Indies continued to be inextricably
linked to overseas market conditions for primary products and the growing
importance of these territories as markets for outputs of the new technologies.
The mass media, in that regard, were both a facilitator and a subject of these
developments.
Improvements in printing techniques and their impacts on the newspaper
workplace could not, in the early years, be qualitatively de-linked from
important changes in the modes of production in the agro-processing industries,
which, in some instances, provided important inputs into other changing
technologies.
Globalisation and change were thus inherent features of the colonial condition
in the West Indies with the mass media
providing both a mediating role in the dissemination of information on the
colonial condition, to both internal and external audiences, and a
participatory role as the subject of these phenomena. In the process, a
journalism developed which played as much a role in interpreting external
circumstances as it focused on the internal condition of the colonies. The
challenges today appear to be essentially the same – along with the many new
opportunities that have become available.